It started with one very soft bodysuit.

Our founders sewed the first hundred bodysuits from GOTS organic cotton on a borrowed machine in Bengaluru. They sold out at a weekend market in four hours, mostly to friends of friends who'd heard about the snaps that didn't pinch.

Requests for “the same, but bigger” led to our first toddler and kids ranges. We introduced adjustable waistbands, reinforced knees and our snug-fit sleepwear that year.

We opened our first store in Indiranagar so families could feel the fabrics and get help with fit. Today there are eight, and every one offers free pickup for online orders.

We're a team of 140 designers, pattern-makers, store staff and customer-care humans. We still test every style with real families, and we still get excited about a really good snap.